Philips has been championing simplicity since 2004 with a new direction in their brand, products and business practices. Quoting Philips, “We are committed to delivering ‘sense and simplicity‘ in everything we make and do.” Here’s a more detailed explanation why. Nintendo’s Wii and Apple’s iPod are also great examples of a simplified brand/product relationship.

Our website has eleven random quotes inserted right before the logo comes up. We’d like to share them with you so that you don’t have to constantly refresh to see them all.

Simplicity is about subtracting the obvious, and adding the meaningful.
Law 10, THE ONE. John Maeda, The Laws of Simplicity

Everything should be made as simple as possible, but not one bit simpler.
Albert Einstein (1879 - 1955), (attributed)

Simplicity is the peak of civilization.
Jessie Sampter

I adore simple pleasures. They are the last refuge of the complex.
Oscar Wilde (1854 - 1900), The Picture of Dorian Gray, 1891

Success is simple. Do what’s right, the right way, at the right time.
Arnold H. Glasgow

Simplicity and repose are the qualities that measure the true value of any work of art.
Frank Lloyd Wright

Even for expert users things should be simple
Jason Fried, 37signals

Simplicity is the ultimate sophistication.
Leonardo DaVinci

If brevity is the soul of wit, simplicity is the soul of design.
Rob Forbes, Design Within Reach

Less is More
anon

K.I.S.S, Keep It Simple Stupid
anon

Symple is Kevin & Haline. We create beautiful and functional designs for a variety of Print, Interactive and Illustration projects.