Philips has been championing simplicity since 2004 with a new direction in their brand, products and business practices. Quoting Philips, “We are committed to delivering ‘sense and simplicity‘ in everything we make and do.” Here’s a more detailed explanation why. Nintendo’s Wii and Apple’s iPod are also great examples of a simplified brand/product relationship.

This entry was posted on Tuesday, October 31st, 2006 at 6:56 pm and is filed under External.