Canon Australia launched their “Advanced Simplicity” brand positioning in 2003 with Australia’s then largest advertising campaign, worth $20M. Over the years Leo Burnett has done a great job with the print campaign, usually just showing the product as a metaphor on a white grey background. The television campaigns were also unique, one of the more memorable TVCs was Flip book, shot by Revolver Films.

This entry was posted on Thursday, November 2nd, 2006 at 9:09 pm and is filed under External.